What started as a tiny mail order company in rural Sweden has now become a global home furnishing brand that brings affordability, design and comfort to people all over the world. We may have come a long way since our humble beginnings, but our vision remains the same: to create a better everyday life for the many people.
The IKEA vision
“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.
By sharing what we do, and speaking up for what we believe in, we can be part of positive change in society.
The IKEA business idea
While our vision tells us why we exist, our business idea tells us what we want to achieve. And if you’ve ever visited IKEA, you’ll have probably worked out what our business idea is – “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”